Digital Marketing Specialists | TFG Foschini Group Vacancies

Digital Marketing Specialists at The Foschini Group (TFG) drive digital strategies to boost brand presence, engage audiences, and increase online sales for brands like Foschini, Sportscene, Markham, and @home.

This guide provides an overview of the Digital Marketing Specialist role at TFG, covering job responsibilities, salary expectations, qualifications, and the application process.

Job Description & Details  

A career as a Digital Marketing Specialist at TFG offers a fast-paced, creative, and analytical work environment. With access to a diverse range of brands and digital channels, this role allows employees to make a tangible impact on TFG’s online presence and customer engagement.

TFG provides competitive compensation, career growth opportunities, and professional development programs, making it an ideal choice for individuals passionate about digital marketing and the retail industry.

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Role Overview: Digital Marketing Specialists at TFG

Digital Marketing Specialists at TFG are responsible for planning, implementing, and optimizing digital campaigns to meet brand and business goals. Key responsibilities include:

• Campaign Development: Designing and executing digital marketing campaigns across multiple channels, including social media, email, and paid search.
• SEO and Content Strategy: Improving organic visibility by conducting keyword research, optimizing content, and implementing SEO best practices.
• Social Media Management: Managing social media accounts, creating content calendars, and engaging with audiences to boost brand awareness.
• Data Analysis and Reporting: Analyzing campaign performance using tools like Google Analytics to measure effectiveness and make data-driven improvements.
• Collaboration with E-commerce Teams: Working closely with e-commerce and merchandising teams to align digital strategies with product launches and promotional events.
• Paid Advertising: Managing PPC campaigns on platforms like Google Ads and social media, optimizing budgets, and targeting audiences to maximize ROI.

Salary Overview for Digital Marketing Specialists at TFG

Salaries for Digital Marketing Specialists at TFG vary based on experience, skill set, and the scope of responsibilities. On average:

• Digital Marketing Specialists: R250,000 to R500,000 per year, depending on experience and the specific requirements of the role.

In addition to competitive salaries, TFG offers employee benefits such as healthcare, retirement fund contributions, employee discounts, and performance-based incentives.

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Requirements for Digital Marketing Specialist Roles at TFG

Candidates for Digital Marketing Specialist positions at TFG generally need a mix of education, digital marketing experience, and technical skills.

Digital Marketing Specialist Requirements

• Education: A Bachelor’s degree in marketing, digital media, communications, or a related field.
• Experience: 2-5 years of experience in digital marketing, with a focus on social media, SEO, PPC, or content marketing.
• Skills: Proficiency in digital marketing tools, including Google Analytics, Google Ads, social media platforms, and email marketing software.
• Technical Skills: Knowledge of SEO, PPC advertising, social media management, and familiarity with digital analytics tools.

How to Apply for a Digital Marketing Specialist Job at TFG

To apply for a Digital Marketing Specialist position at TFG, follow these steps:

1. Visit the TFG Careers Page: Go to TFG’s official website and navigate to the “Careers” section to explore open roles.
2. Search for Digital Marketing Roles: Use search filters to find Digital Marketing Specialist positions in your preferred brand or location within TFG.
3. Prepare Your Application: Update your CV to highlight relevant digital marketing experience, skills, and accomplishments. A cover letter detailing your experience with specific digital tools and your interest in TFG can also strengthen your application.
4. Submit Your Application Online: Complete the online application form on TFG’s Careers page, attaching your CV, cover letter, and any other required documents.
5. Monitor Your Application Status: Log in to your TFG Careers account to track your application’s progress and receive updates.