Marketing and Communications Specialist

A Marketing and Communications Specialist role at the Burj Khalifa, managed by Emaar Properties, is an exciting opportunity for professionals to contribute to the branding and promotion of one of the world’s most iconic landmarks. Below is a detailed overview of this role, including responsibilities, salaries, requirements, and how to apply.

Overview of the Marketing and Communications Specialist Role

As a Marketing and Communications Specialist at the Burj Khalifa, you will play a key role in enhancing the brand’s visibility, engaging with audiences, and supporting marketing initiatives. Key responsibilities include:

1. Marketing Strategy:
   • Develop and execute marketing campaigns to promote the Burj Khalifa and its attractions (e.g., At the Top Observation Deck).
   • Collaborate with tourism boards, airlines, and partners to create joint marketing initiatives.
2. Brand Management:
   • Ensure consistent branding across all communication channels.
   • Manage the Burj Khalifa’s visual identity, including logos, signage, and promotional materials.
3. Digital Marketing:
   • Oversee the Burj Khalifa’s website, social media platforms, and email marketing campaigns.
   • Analyze digital performance metrics and optimize strategies for better engagement.
4. Public Relations (PR):
   • Draft press releases, media kits, and other PR materials.
   • Build and maintain relationships with journalists, influencers, and industry stakeholders.
5. Event Management:
   • Plan and execute events such as press conferences, product launches, and community outreach programs.
   • Coordinate with internal teams and external vendors to ensure successful events.
6. Internal Communications:
   • Support internal communication initiatives to keep employees informed and engaged.
   • Develop newsletters, announcements, and other internal content.

Salaries for Marketing and Communications Specialists

Salaries for this role at the Burj Khalifa depend on experience, qualifications, and the scope of responsibilities.

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Here are approximate salary ranges:

• Entry-Level (0–3 years of experience): AED 8,000–12,000 per month
• Mid-Level (3–7 years of experience): AED 12,000–18,000 per month
• Senior-Level (7+ years of experience): AED 18,000–25,000+ per month

Requirements for the Role

1. Educational Qualifications:

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• A master’s degree or professional certifications (e.g., CIM, PRCA) may be preferred for senior roles.

2. Experience:

• Entry-Level: 0–3 years of experience in marketing, communications, or PR.
• Mid-Level: 3–7 years of experience, preferably in the tourism, hospitality, or real estate industry.
• Senior-Level: 7+ years of experience, with a proven track record in managing marketing campaigns and teams.

How to Apply for the Role

1. Visit the Official Careers Page:
   • Go to the Emaar Properties careers website (emaar.com/careers) or the Burj Khalifa’s official website.
2. Search for the Role:
   • Look for the Marketing and Communications Specialist position or similar roles in the marketing/communications department.
3. Submit Your Application:
   • Follow the instructions on the job posting to submit your application online.
   • Attach all required documents, such as your CV, degree certificates, and portfolio.