PepsiCo
PepsiCo operates as a leader in the food and beverage industry in Dubai, managing iconic global brands like Pepsi, Lay’s, Tropicana, and Quaker. The company’s Dubai office serves as a strategic hub for the Middle East and North Africa (MENA) region, driving innovation and market leadership.
Job Description & Details
Brand Managers play a pivotal role at PepsiCo, ensuring that each brand maintains a strong market presence, resonates with consumers, and achieves its revenue targets. They are key drivers of marketing excellence and brand performance.
Responsibilities of Brand Managers at PepsiCo
Developing Brand Strategies and Campaigns
Brand Managers create and execute strategies that align with PepsiCo’s business goals. They plan advertising, promotional activities, and campaigns to strengthen brand awareness.
Managing Cross-Functional Teams
Collaboration with sales, marketing, supply chain, and creative agencies is crucial to ensure the smooth execution of campaigns and product launches.
Analyzing Market Trends and Consumer Insights
Brand Managers utilize data analytics and consumer feedback to identify market opportunities, adapt strategies, and enhance customer engagement.
Monitoring Brand Performance and Reporting
Regular evaluation of key performance indicators (KPIs) such as market share, sales growth, and campaign ROI is a critical part of the role.
Benefits of Working as a Brand Manager at PepsiCo in Dubai
Competitive Salary and Benefits
PepsiCo offers competitive, tax-free salaries, often accompanied by performance-based bonuses and comprehensive benefits, including health insurance and housing allowances.
Opportunities for Career Development
PepsiCo emphasizes professional growth by providing training, mentorship, and exposure to global branding practices, allowing employees to expand their expertise.
Exposure to Global Brand Management Practices
Working in Dubai, a multicultural and business-focused city, provides Brand Managers with the chance to learn and contribute to globally impactful projects.
Average Salaries for Brand Manager Roles at PepsiCo in Dubai
Salary Ranges by Experience Level
- Junior Brand Manager: AED 15,000–20,000/month
- Mid-Level Brand Manager: AED 20,000–30,000/month
- Senior Brand Manager: AED 30,000–45,000/month
Factors Influencing Salaries at PepsiCo
Experience, qualifications, and the complexity of the brand portfolio directly impact salaries. Senior roles often come with additional perks like relocation allowances and family benefits.
Requirements for Brand Manager Jobs at PepsiCo in Dubai
Educational Background
- Mandatory: Bachelor’s degree in marketing, business administration, or a related field.
- Preferred: An MBA or certifications in brand management or digital marketing.
Experience and Skill Requirements
- Experience: 4–8 years in brand management, preferably within the FMCG industry.
- Skills: Strong project management, analytical abilities, creativity, and proficiency in marketing tools like Google Analytics or CRM systems.
Language and Cultural Competence
- Fluency in English is mandatory.
- Knowledge of Arabic or experience working in multicultural environments is an advantage.
How to Apply for Brand Manager Jobs at PepsiCo in Dubai
Finding Openings on PepsiCo’s Career Portal
Visit the PepsiCo Careers Website and search for “Brand Manager” roles in Dubai. Filter by location and level of expertise to find suitable positions.
Crafting a Strong Application
- CV: Focus on accomplishments like successful campaigns, revenue growth, or innovative branding initiatives.
- Cover Letter: Highlight your passion for PepsiCo’s brands and your ability to deliver impactful results in a competitive market.
The Recruitment Process
- Application Submission: Complete your profile on the PepsiCo career portal and upload your documents.
- Online Assessments: Be prepared for situational and aptitude-based tests.
- Interview Rounds: Expect interviews with HR, marketing leaders, and regional managers.
- Offer Letter: Selected candidates receive a detailed offer, including salary and visa sponsorship details.