Marketing and Communications Specialist

A Marketing and Communications Specialist role at RAK Airport (Ras Al Khaimah International Airport) in the United Arab Emirates (UAE) is an exciting opportunity for professionals looking to contribute to the growth and visibility of a key aviation hub.

Below is a detailed overview of this role, including responsibilities, salaries, requirements, and how to apply.

Overview of the Marketing and Communications Specialist Role

As a Marketing and Communications Specialist at RAK Airport, you will play a critical role in shaping the airport’s brand, enhancing its public image, and driving passenger engagement.

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Key responsibilities include:

1. Marketing Strategy:
   • Develop and execute marketing campaigns to promote RAK Airport’s services and facilities.
   • Collaborate with airlines, retail partners, and tourism boards to create joint marketing initiatives.
2. Brand Management:
   • Ensure consistent branding across all communication channels.
   • Manage the airport’s visual identity, including logos, signage, and promotional materials.
3. Digital Marketing:
   • Oversee the airport’s website, social media platforms, and email marketing campaigns.
   • Analyze digital performance metrics and optimize strategies for better engagement.
4. Public Relations (PR):
   • Draft press releases, media kits, and other PR materials.
   • Build and maintain relationships with journalists, influencers, and industry stakeholders.
5. Event Management:
   • Plan and execute events such as press conferences, product launches, and community outreach programs.
   • Coordinate with internal teams and external vendors to ensure successful events.
6. Internal Communications:
   • Support internal communication initiatives to keep employees informed and engaged.
   • Develop newsletters, announcements, and other internal content.

Salaries for Marketing and Communications Specialists

Salaries for this role at RAK Airport depend on experience, qualifications, and the scope of responsibilities. Here are approximate salary ranges:

• Entry-Level (0–3 years of experience): AED 8,000–12,000 per month
• Mid-Level (3–7 years of experience): AED 12,000–18,000 per month
• Senior-Level (7+ years of experience): AED 18,000–25,000+ per month

Additional Benefits:

• Housing and transportation allowances
• Health insurance
• Annual leave and travel benefits
• Training and development opportunities

Requirements for the Role

1. Educational Qualifications:

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• A master’s degree or professional certifications (e.g., CIM, PRCA) may be preferred for senior roles.

2. Experience:

• Entry-Level: 0–3 years of experience in marketing, communications, or PR.
• Mid-Level: 3–7 years of experience, preferably in the aviation, tourism, or hospitality industry.
• Senior-Level: 7+ years of experience, with a proven track record in managing marketing campaigns and teams.

3. Skills and Competencies:

• Strong written and verbal communication skills in English (Arabic is an advantage).
• Proficiency in digital marketing tools (e.g., Google Analytics, Hootsuite, Adobe Creative Suite).
• Knowledge of PR strategies and media relations.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills.

4. Other Requirements:

• Valid work authorization for the UAE.
• Ability to work in a fast-paced, dynamic environment.
• Willingness to travel occasionally for events or meetings.

How to Apply for the Role

1. Visit the Official Careers Page:
   • Go to RAK Airport’s official website and navigate to the “Careers” or “Jobs” section.
2. Search for the Role:
   • Look for the Marketing and Communications Specialist position or similar roles in the marketing/communications department.
3. Prepare Your Application:
   • Update your CV/resume to highlight your marketing and communications experience.
   • Write a tailored cover letter explaining why you’re a good fit for the role.
   • Include a portfolio of previous campaigns or projects (if applicable).
4. Submit Your Application:
   • Follow the instructions on the job posting to submit your application online.
   • Attach all required documents, such as your CV, degree certificates, and portfolio.
5. Interview and Assessment:
   • If shortlisted, you may be invited for an interview or assessment.
   • Prepare for questions about your experience, campaign strategies, and industry knowledge.
6. Follow Up:
   • After the interview, follow up with the HR team if you haven’t heard back within the specified timeframe.